Convergent Media Blog (CMP Year 2) 15-16

The final product & Link Our Website (#SWITCH)

http://switchcmp.wix.com/homepage

Marketing

What is Switch anyway?

In a nutshell, Switch is a virtual community that allows people to share their creative ideas which stem from particular trends that we create.

How do we tell people about #Switch?

We promote Switch by exploiting the most used and most common Social Networking sites namely Facebook, Twitter and Instagram. You can see this as per screenshots below.

As the Art Director for group project, I am quite competent with design softwares like Adobe Photoshop. Having used the program for nearly a decade, I just went straight into it as I knew exactly what my group wanted, and so there wasn't much faffing around.

LOGOS

Main (Black) Logo:

Variations:

COVER PHOTO

In the making...

TUTORIAL VIDEO

Link: https://www.youtube.com/watch?v=8FWPeb4sT8E&feature=youtu.be

Tutorial Video editing in progress.

SCRIPT(S)

Draft 2:

Hi, Welcome to Switch, Keep Switching

So how does it work?

For starters, Switch is a virtual community that allows people to share their creative ideas which stem from particular trends that we create.

To begin, create a new account by visiting our home page and click on the login/sign up button, it’ll only take a few seconds.

When you’ve created your account, visit our “trends” tab and choose from a variety of subjects and themes.

When you’ve found something you like, go ahead and let your imagination run wild…..

Why are you still here?....

Draft 1:

Hi, Welcome to Switch,

A fun and interactive new way of sharing your ideas.

So how does it work?

For starters, Switch is a virtual community that allows people to share their creative ideas which stem from particular trends that we create.

To begin, create a new account by visiting our home page and click on the login/sign up button, it’ll only take a few seconds.

When you’ve created your account, visit our “trends” tab and choose from a variety of subjects and themes.

When you’ve found something you like, go ahead and let your imagination run wild…..

Why are you still here?....

My Role(s) in the Group

My roles in the Group are as followed:

Art Director - In this position, my duty will be the oversee the creative and technical procedures involved in making #Switch. As the Art Director, I will be responsible for creating most of the Artwork for #Switch, namely the Logo, Social Media Artwork, or any form of graphic design material representative of #Switch.

Video Editor- As the video Editor, I will do exactly as the title suggests. I will be one the main video editors, and the person who is responsible for most, if not, all the video editing in the project.

Scriptwriter- Writing any material that's relevant to the project such as articles, scripts, voiceovers etc.

HashTag Switch

Why Hashtag?......Why "Switch?"

One of the key things I've discovered about Media, especially Convergent Media is that nearly every form of media now is either web-based or has some affiliation to Web 2.0 and Social Media.

Hashtags have become really popular (especially over the last 2-3 years), so popular that nearly all the main Social Media platforms such as Facebook, Twitter and Instagram have endorsed this idea. Today we often associate them with trends or popular subjects.

Facebook Trends...

Twitter Trends...

But wait...that still doesn't explain why Trends?

Well firstly...Trends or Trending topics are usually issues or topics that are relevant, popular or infamous and immediate. Convergent Media is all for these things and that is why we want our project to reflect those qualities because we want to create something that is keeping up with what's happening in the world. And this is exactly where the decision to call our project "Switch" came from since trends are constantly changing.

Notes/Reflection (23/02/16)

Reflection (Feb 23, 2016)

After careful consideration and insightful feedback from our tutors, we've concluded that:

-A points and rewards system isn't necessary because that shouldn't be the reason why people should be motivated to use #Switch.

-We need to be less controlling in the sense that we won't put the videos together as that may be too restrictive. Instead, we'll allow people to make their own videos because convergent media is more to do with allowing people to share their creative ideas.